• Simplify consumer research
  • Monitor trends
  • Protect your brand
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Keep your ear to the ground

Instant analysis of millions of real-time conversations happening online. Find out what your customers are doing, feeling, and thinking when it comes to your brand.

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Get to the heart of the conversation

Launching a new product? Quickly find out when it’s best to roll it out, identify thought leaders, and find brand advocates that your competitors may miss.

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Protect your reputation

Sleep soundly knowing that you can set alerts to be notified instantly of any unusual spikes in volume or brand sentiment. Is a customer complaint going viral? Be the first to hear about it so you can get ahead of it.

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Keep your competitive edge

From new product releases to service outages, stay on top of what your competition is up to online. Measure risks and opportunities as you track brand sentiment in real time.

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Take the guesswork out of data analysis

Turn data into insights faster with Iris™, your personal AI analyst. Cut through the noise, uncover emerging trends, and spot important conversations that others miss.

Better marketing decisions start with social intelligence

  • Powerful search features at your fingertips

    Simply search topics of interest in real-time from 16 billion new posts added each month. Save keywords or Boolean strings to find meaningful trends and patterns you might miss with social monitoring. Filter your searches for specifics like dates, demographics, and geographies.

  • Track brand sentiment with intuitive analytics

    From word clouds that help you easily visualize common words and phrases related to your search, to meters that gauge brand sentiment against your top competitors, get a bird’s eye view of how people are feeling about your brand and products.

  • Take your data further without leaving your dashboard

    Get industry-leading consumer insights right in your Hootsuite dashboard. Create content, research, analyze, and report your results without ever leaving our platform.

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Get insights that matter, faster.

Whether you’re planning your next big campaign or reacting to a crisis, give your decision makers the tools to make critical business decisions with insight, not instinct. See how the world’s largest database of consumer conversations right in your dashboard can benefit your brand.